You can be experienced, capable, and successful and still find yourself facing a challenge you haven't figured out.
This is where we start.
The questions
leaders bring me.
Leadership is an inside job.
SOUND FAMILIAR?
Move from operating by default to leading deliberately.
“Why am I still doing work my team could own?”
“How do I get people moving in the same direction?”
“Why do I keep putting off the conversation I know I need to have?”
“Why am I exhausted when I have so much of what I worked for?”
“What do I want next, and what's keeping me from going after it?”
The way you lead shapes your results, your team's experience, and the life you're building. I help leaders see what's driving their decisions and what they can do differently to move what matters forward.
what's really happening
Under pressure, familiar ways of working can become our default. We take on more, make decisions for others, or avoid a conversation because there never seems to be a good time.
Those choices affect the work. Priorities get crowded out. People wait for decisions. A change that looked clear in the plan becomes difficult to put into practice.
Leading deliberately starts with noticing what's happening, including your part in it. From there, you can see more options and choose a response that serves what you're trying to achieve.
That's the work behind LEAD By Choice™.
Pressure changes how we lead.
Different choices create better results.
— JENN CLOUTIER
THE LEAD FRAMEWORK™
The LEAD Framework gives you a practical way to work through a real challenge, understand how you're approaching it, and put a different choice into practice.
The LEAD Framework gives you a practical way to work through a real challenge, understand how you're approaching it, and put a different choice into practice.
Four steps to lead by choice.
L
Understand what's driving your decisions, reactions, and patterns — before they drive you.
Look In
who you are
L
Understand what's driving your decisions, reactions, and patterns before they drive you.
Look In
who you are
E
Get clear on what matters and communicate it with the courage and care the situation needs.
Express
how you show up
A
Build relationships where people can speak honestly, contribute, and take responsibility for the work.
Amplify
how you relate
D
Choose where to focus your effort and follow through on the commitments that move you forward.
Drive
how you lead
A strategy can look clear in the boardroom and become much harder to execute across a business. I've spent much of my career working through that gap.
Over 20 years inside a Fortune 100 company, my work grew from communications into customer experience, sales, operations, strategy, and enterprise transformation. I led a 160-person business with full P&L responsibility and governed a $300M+ transformation portfolio that delivered $198M+ in run-rate value over five years.
That experience shapes my work as an executive coach, advisor, and speaker. I understand the responsibility of making decisions that affect people and the business, and how much can depend on the way a leader approaches the situation.
Our work begins with what you're facing now. Through honest conversation and the LEAD Framework, we examine what's getting in the way and what you can do to create a better result for yourself and the people you lead.
Hi, I'm Jenn
Lasting transformation
starts with people.
ways to work together
Put LEAD
to work.
Coaching
EXECUTIVE · PRIVATE
For leaders navigating a demanding role, a difficult decision, or a next chapter.
We work with your actual goals and challenges, turning what you learn into choices you can put into practice and assess along the way.
Speaking
CONFERENCES · OFFSITES
Warm, direct talks that invite people to look at their own leadership and see choices they may have missed.
Audiences leave with a practical way to apply the ideas to a situation they're facing.
Workshops, Programs & Retreats
ORGANIZATIONS · GROUPS
For organizations investing in their leaders and groups ready to work on how they lead.
Participants examine a current challenge and practice a different approach, connecting their leadership with the work that needs to move forward.
what leaders say
- PAUL P., chief marketing officer
She was consistently the person who brought clarity when things got messy. She knows how to ask the right questions—the ones that actually shift your thinking.
"Jenn's coaching helps leaders get unstuck, make better decisions, and lead with more intention."
What changes through the work.
what leaders say
- Jamie A., VP, Head of tech sales
I'm now showing up with more energy and confidence in who I am
and the impact I make every day.
"I worked with other coaches before Jenn.
She was the right pick."
What changes through the work.
what leaders say
- Massachusetts Conference for Women attendee
"Jenn's coaching was thoughtful, grounded, and immediately useful."
What changes through the work.
A little perspective
for the week ahead.
the sunday shift
Stories and observations about leadership and life, with questions to consider and a focus to try in your own week.
Let's talk about what you're facing and whether working together would be useful.
